Well, now it’s no more a secret. Keyword optimized writing can help you to be a top ranker on the major search engines and make you favorite of the web visitors. Until now you’ve been doing a lot for the look and feel of your website to catch customers but you are not paying attention to make your website content keyword optimized. It costs almost nothing and you will be at the first page of Google / Yahoo / MSN some day.
Content optimization is a skill that few people possess and know how important it is. Words sell, images don’t. If your content is not even able to hold someone for a minute of sensible reading, it’s all wastage to waste your efforts to sell your products. You need to get the user to take action! Sprinkling keywords all over your web page isn’t enough.
Here is a list of things to do and ones to avoid while making your content keyword optimized:
- Use proper keyword research tool and use the most appropriate set of keywords while writing your web pages.
- Try to allocate each page for a particular keyword or a keyword phrase.
- Use the main key phrase you are targeting on every page, except for the home page.
- Use key phrases in your hyperlinks but never use them in your ALT texts.
- Always remember that words sell, graphics don’t. Try to make your H1, H2 and other titles eye catching.
- Never make your web pages over crowded with key phrases. Limit your keyword usage only to 2 or 3 keywords per page. Otherwise, you may get tagged for keyword spamming.
- Use the description Meta tag. Use all important keyword phrases in the description.
- Always keep an eye on competitors and see where they are standing with the same keywords.
- Research for keywords in several other languages like French, Dutch, German, Italian, Polish, Portuguese, Swedish and Spanish.
- Use texts in an optimized manner instead of using unnecessary graphics.
- Try to add sufficient SEO friendly content to your website.
- Create supplemental content like FAQ pages, how-to pages, industry glossary and related articles about the product.
- Never use the same Title tags, Meta Keyword Tags and Description Tag on every page of your Web site.
- One should try to include some alternative synonyms instead of always using key words.
Above of all, try to put fresh, original and unique content of genuine value on your website.
