Every small or multi-location company can grow their business and attract more customers using local search engine optimisation strategies. In this local SEO guide we explain what local search optimization is, and why using a local SEO business can help improve your online visibility.
What is Local Search Marketing?
Local SEO (Local Search Engine Optimization), sometimes referred to as local search engine marketing, is an incredibly effective way to market your local business online, as it helps companies promote their products and/or services to local customers/clients at the exact time they’re looking for them online.
This is achieved through a variety of methods, some of which differ greatly from what’s practiced in normal SEO, and some of which are far easier to manage using local search engine optimisation tools and can require specific local SEO services.
What is a Local Search?
The differences between a normal informational search and a local search.
46% of all search queries have local intent – Google
Any website in the world with good enough SEO and domain/page authority can rank for a search query like ‘how to fix my leaky pipes’, when the query has local purchase intent, it will be structured like this: ‘mechanics near me’ or ‘best mechanics in Commerce City’.
Searches that include a location or ‘near me’, search engines understand that the search is solely based on location, and that’s precisely what is reflected in the local search engine results pages (SERPs) as well as the map results, which we will touch on more later. This difference is why local search engine optimisation is very important and should be paired with a normal SEO strategy to complete your search engine marketing plan.