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Local SEO in Westminster

Clients and customers in Westminster are searching for your products and services. Are they finding your business?

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Optimize your website for Westminster, Colorado

Essential Local SEO Tools For
Better Search Rankings
in Westminster

Local SEO

We distribute your business information and keep it updated. Get high-quality local backlinks in Westminster as well as all the major citation sites with essential NAPW info.

Social Media Toolkit

Managed all of your social media from one place. Schedule content, monitor and respond to mentions/comments, and view your best performing social content in Westminster and surrounding areas.

Brand Management

Track mentions of your brand in Westminster as well as monitoring reviews and how those backlinks are improving or hurting your SEO in Westminster.

Local Content Toolkit

Completing your Local SEO toolbox is the best content tool available. Analyze your website's content, get suggestions on improvements, and then get suggestions on new content that will help you rank better in Westminster. It's awesome!

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Local SEO Service - Done

Done-for-you Westminster, Colorado Local SEO.
Complete local SEO checklist that is covered.

Optimize Meta title Tags
URL/Page Structure
Image Optimization
NAP Correct on Pages
Contact & About Page Correct
Indexable Pages
Structured Data
Proper Sitemap
Proper 301 Redirects
Google My Business
Proper Categories
Webmaster Tools + Submission
Mobile Tests
Accurate Business Info
Submit to Top 50
Remove Duplicates
Correct Information
Extend Your Local Search

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Westminster Local SEO FAQs

Every small or multi-location company can grow their local business and attract more customers using local search optimization strategies. In this local SEO guide we explain what local search optimization is, and why using a local SEO company can help improve your online visibility.

What is Local Search Marketing?

Local SEO (Local Search Engine Optimization), sometimes referred to as local search engine marketing, is an incredibly effective way to market your local business online, as it helps stores promote their products and/or services to local customers/clients at the exact time they’re looking for them online.

This is achieved through a variety of methods, some of which differ greatly from what’s practiced in ordinary SEO, and some of which are far easier to manage using local search optimization tools and can require specific local SEO services.

What is a Local Search?

The differences between a ordinary informational search and a local search.

46% of all search queries have local intent – Google

Any website in the world with good enough SEO and domain/page authority can rank for a search query like ‘how to fix my leaky pipes’, when the query has local purchase intent, it will be structured like this: ‘daycare near me’ or ‘best daycare in Westminster’.

Searches that include a location or ‘near me’, search engines understand that the search is solely based on location, and that’s precisely what is reflected in the local search engine results pages (SERPs) as well as the map results, which we will touch on more later. This difference is why local search optimization is very important and should be paired with a ordinary SEO strategy to complete your search engine marketing plan.

Local stores need visibility on the ‘local pack’, ‘map pack’, or ‘3-pack’ in order to fully beneift from local searches. The results that are shown the the map pack are what drive the most phone calls, website visits, and foot traffic. The ‘local pack’, ‘map pack’, or ‘3-pack’ is the three business listings that show under the map in the search results when a searcher includes some form of local intent in their search.

If you search ‘daycare Westminster’, you’ll see distinct differences from standard organic results, such as business hours, reviews, and pictures highlighting he business.The info displayed in the local map pack comes from the business’ Google My Business listing, the most important part of your Local SEO. It is becoming more important than ever too, as the number of searches with local intent keep growing every day.

Previously known as Google Local, Google My Business (GMB) is your local business listing on Google. find out how to add or claim your Google My Business listing here. GMB is the source for information on your business on google search as well as hundreds of places around the web.

Your GMB listing can include many pieces of useful information submitted by you, the business owner or manager. These include services or products you offer, contact info, business description, business category, and business hours. It is important to understand that items like Q&As and reviews are generated by users and customers.

A major factor in local search optimization is keeping your GMB up-to-date and as accurate as possible, increasing your chances of showing in the local map pack. Google My Business is what is known as a ‘citation’ or ‘local citation’ it’s also worth noting that it’s the most important citation that you can create for your local business.

A citation is any place your business’ NAPW (Name, Address, Phone number, Website URL) information is listed online, typically in an online directory or business listings website like Google My Business or Check It Local

These are especially important to get in place for local search optimization. If your business isn’t listed in places people are looking, it’s very likely they will find a competitor and choose to do business with them.

There’s two main types of citations: structured and unstructured. Structured citations are usually listed on business specific websites for the purpose of being a resource for consumers. Some examples are Yelp,,, and other similar listing sites.

Unstructured citations are most likely to be from news, articles or social media. The NAPW information is visible on a page and linked properly but is not structured specifically for that information only.

Getting citations for your local local business is extremely important. It’s a pillar of local search optimization. If you don’t get citations, it will be very difficult for your website to rank well in local searches and will become more difficult as your competitors improve their websites and citations. Although it’s important to make citations a priority of your local SEO strategy, the most important aspects of your citation strategy is ensuring that the information listed on your business is both accurate and consistent across all the citation sites at all times. Inconsistencies will cause your local search rankings to flucuate or even be negatively affected by incorrect information.

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Complete Local SEO solution including: complete Westminster citations, brand management, social media toolkit, and local content tools.

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